Traditional Media 2.0

Introduction

The following are 3 quick angles on the role that traditional – or so-called offline – marketing could play

1) Contextual Ads

Yes, contextual ads are as impactful offline, as online. The below ad by BMW to counter Audi says a lot about the way you can do that.

BMW Checkmate

2) Integration

As we know, it takes a long time to rank organically with search engines, if you are a relatively new brand. So a good tactic is to utilize offline advertising to push search online (by as much as 67% approx – based on a study done by iMetric) and an effective combination of SEO and PPC will ensure that you are prepared for the influx of visitors.

3) Second Screen

Most of us, and certainly Digital Natives, are using their smart phone while watching TV, or consuming offline media. Check how this can further be leveraged.

second-screen

Tipping Point

I wonder if there’s a tipping point we can arrive at for offline? I make reference here to Malcom Gladwell who wrote a book about this. Maybe we can reslove the age old question of which half of offline advertising works as commented by John Wanamaker  Half the money I spend on advertising is wasted; the trouble is I don’t know which half

Any thoughts? Or additional references to share?

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bloggers x journalists = news

Jon Robson's twitter profile

The Context

I was reading today in @metrotoronto the article about a journalist Jessica Smith, who has recruited a twitterholic to better understand the impact that social media has on journalism. This twitterholic has tweeted more than 46,000 times, with a lot of it apparently about topics related to the city of Toronto, which he is passionate about.

Social Media is changing Journalism

The angle of the article that struck me the most in the tabloid was Continue reading

Social Media has given power to the Consumer

The Communication Matrix

Traditional Media

it used to be that the big agencies and communication groups push products to the consumer, up to a point where the only thing he could do is switch off, and zap these ads, until PVRs came along at least

The 2.0 Consumer 

Social media has given voice to any consumer, to make a point where he doesn’t like something, or when a brand has done wrong by him. But in order for these megabrands to actually listen and do something about it, Continue reading

AR Summit London : Augmented Reality; a new road for marketing

Augmented Reality

Digital Marketing

            With advanced technologies in nowadays, Augmented Reality (AR) is the one of technology, which definitely effects significantly to our world. According to Mashable (2013) defined that Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. AR technology is conventionally in real-time and in literal context with environmental elements, such as scores showing path on video games. With the help of AR technology, the information about the surrounding real world of the user becomes interactive and digitally adaptable. The information about the environment and its objects can be overlaid on the real world.  There are three main elements that required for AR operation, which are smart devices, AR application and incentive content. From this aspect, AR seems to be the future technology and…

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